5.3 User Acquisition Model

Cryptic’s user growth engine is built on incentives, social proof, and frictionless onboarding.

Acquisition Channels

• Influencer-driven campaigns generating awareness and trust

• Referral rewards that incentivize:

  • new sign-ups

  • first on-chain transaction

  • retention milestones

• Gamified onboarding flows to introduce messaging + payments in minutes

• A/B testing across copy, UX, incentives to optimize conversion

The Hook

“Message → Pay → Done.” One flow. No friction. No surveillance. No switching apps.

A user experience powerful enough to go viral on its own.